If you’ve started an Instagram account for your business and don’t know what to do next or you know you’re supposed to have Instagram but only post every 6 months – this course can help! It simply lays out the foundations of creating, growing and building your Instagram account and audience in easy, achievable steps.

With the course you’ll have access to:

  • Downloadable worksheets and homework to grow, build and develop your Instagram strategy as you work through the modules.
  • Access to the private Facebook group to ask questions and connect with other like-minded people.
  • Direct communication with me through email throughout the duration of the course.

The course is broken down into 8 modules, simplifying the process of creating, building and growing your Instagram account. Below, you can see some of what you’ll learn once you complete each module.

MODULE 1: #BASIC
  • How to pick your handle
  • Business vs. Personal account
  • What to include in your bio
MODULE 2: THE AUDIENCE
  • Develop your target audience
  • How to build your content around them
MODULE 3: ON BRAND
  • Learn to difference and benefits of Creating vs Curating
  • Understanding your visual brand
  • How to tell your story
  • Develop your brand’s voice
  • How to tie together your content (posts, stories, IGTV, etc)
MODULE 4: CONTENT IS KING
  • Where to start when creating content
  • Photo vs Video – how to decide what to invest in
  • Reposting content (how, why and when)
  • How to write high-quality captions
  • Why content calendars are so important (how and why to plan ahead)
  • How to create quality, attractive content
  • How to create a cohesive grid (presets)
  • How to build a story strategy
  • What is IGTV and should you be using it
  • Story templates
  • When, why and how to use Story highlights
  • Video strategy
  • Recommended apps
MODULE 5: LOOKIN’ GOOD
  • How to layout your content (apps, strategy)
  • Why a cohesive grid is key
  • Keeping stories on brand
MODULE 6: DON’T PANIC JUST POST
  • When to post
  • How to maximize your discoverability (Hashtag strategy for feed + stories)
  • Scheduling posts 
  • When and how to post stories
  • When and how to post IGTV
MODULE 7: NUMBERS DON’T LIE
  • Why analytics are important
  • How to read analytics (understanding Insights)
MODULE 8: THAT DAMN ALGORITHM
  • What is the algorithm, why does it exist, etc.
  • How to work with the algorithm
  • When, how and why to engage